The work describes the current situation and future potential of e-commerce in Cyprus from a consumer perspective. It analyses the current condition of the epurchase
rate conducted by Cypriots and how that rate can be developed in the future. Within this work the researchers have obtained characteristics of Cypriots
who either purchase or do not purchase from the Internet by giving a petition on gender, occupation and age. The research was then taken one stage further by
analysing the underlying reasons that prevented or enforced Cypriots to make an online purchase. Lastly, the researchers examined certain case studies that might
enforce Cypriots to purchase from the Internet. This has helped to define the possible constraints that Cypriots might face when conducting an Internet purchase,
as well as obtaining solutions as to how to overcome those constraints.
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