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Sophocles Michaelides

Abstract

Investment decisions are invariably based on the potential return to be earned from a particular venture. In today's world of global competition, enterprises have no choice but to maximise profits by minimising costs in order to ensure their long-term survival. Executives of multinational corporations are faced with a myriad of statistics regarding inputs and outputs. Yet the same statistics, if analysed properly, can give insights facilitating their decisions and expediting their operations. The main purpose of this paper is to compare and contrast personal incomes, price levels and exchange rates in the European Union, Cyprus and the Middle East. In this way an attempt is made to reveal their economic similarities and differences and thus assist multinational corporations, international organisations and national governments in their decision making.

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